‘GM School’ Gives Fans an Inside Look at the NBA, SAP Partnership

Photo via Lenny & Larry’s Sports can be classified as a very niche sector of the industry in terms of marketing. Specifically, for partnership marketing, the deals that are forged are even more specialized. Companies and brands have a good idea of the audience that they are seeking out as they look to partner with teams. Whether it’s increasing brand exposure, maximizing ROI, or directly sampling a new product within the market, sports are the vehicle that can help…

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Healthbeat 4: Understanding the warning signs of heart disease

SIOUX CITY (KTIV) —  February is American Heart Month. According to the Women’s Heart Foundation, 8 million women in the U.S. are currently living with heart disease. 435,000 American women have heart attacks annually. Women under age 50 who suffer a heart attack are twice as likely as men’s to be fatal. Three days a week you can find Kathy Lennon at UnityPoint Health – St. Luke’s cardiac rehabilitation center.It’s a place she didn’t think she’d be just over…

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Wildcats won’t lose sleep over Patterson

Perth Wildcats coach Trevor Gleeson insists he’s not losing sleep over how to stop star Brisbane import Lamar Patterson during the upcoming NBL semi-final series. Patterson looms as Brisbane’s most crucial player in their title bid after averaging 18 points per game during the regular season. Doubts have been raised about whether the Wildcats have an adequate match-up for the 196cm Patterson. But Gleeson isn’t worried, backing 196cm American Terrico White to do the job. “Terrico will match up…

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Sean McCawley, Fit For Life: Give yourself permission to exercise | Op…

We all want to become a fitter version of ourselves. Who wouldn’t want to lose a few pounds, gain some lean muscle, recover from an injury and reap the benefits of becoming a more healthful version of ourselves to live a longer, happier life? The answer should be obvious. There’s one problem here: We must allocate fitness somewhere into our busy day full of tasks devoted to our professions and family. Additionally, that time sitting on the sofa watching…

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Tuesday’s Mashup: Jason and Devin McCourty honored by Senate of Puerto…

Welcome to Tuesday’s Morning Mashup. For the latest news, start at our WEEI.com home page or click here for the top stories from our news wire.  TUESDAY’S BROADCAST HIGHLIGHTS:MLB Exhibition: Detroit at NY Mets, 1 p.m. (MLB Network)MLB Exhibition: Boston at Toronto, 1:07 p.m. (WEEI-AM 850)NBA: Boston at Toronto, 8 p.m. (NBCSB, TNT)NBA: Oklahoma City at Denver, 10:30 p.m. (TNT)NHL: Buffalo at Philadelphia, 7 p.m. (NBCSN)NHL: San Jose at Boston, 7 p.m.  (NESN) AROUND THE WEB: — Jason and…

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After going into labor without knowing she was pregnant, woman finds m…

Liz Hronek credits her daughter with saving her life, because she knew she needed to change.Liz struggled with obesity through life.At 300 pounds, she got a wake up call: She went into labor without knowing she was pregnant.It was then Liz knew she needed to change her life.The first step was my nutrition. I cut out carbs, I cut out sugars and I just got more active,” she said.A year later, she was down 150 pounds. Then she did…

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WORST Exercises and Workout Mistakes That Will RUIN Your Fitness Goals

Don’t make these grave exercise mistakes! (Photo Credits: Wikimedia Commons) “Abs are made in the kitchen and not at the gym,” is a popular saying. This is especially for those who think that exercise alone can get you flat washboard abs. Not only that. Sometimes, adopting the wrong training methods and exercises can ruin our fitness goals. If you are curious to know whether you are training wrong, scroll below. Here are some worst exercises and exercise mistakes that…

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I stayed in the UK’s best hotel according to TripAdvisor

“Napoleon had a saying. ‘In victory one should drink champagne; in defeat one needs it’,” says guest services representative Jean Nicolas, nodding at the marble bust of Napoleon. His colleague clinks the bottles on the trolley beneath the tricorne-hatted bust. “Pink or white? Lanson or Louis Roederer?” No wonder, I think, this place has just been named Britain’s best hotel. Check-in at Hotel 41 is unlike a standard hotel check-in. And last month, the hotel was named the best…

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New fitness test presents challenges for Army Guard

In this photo taken Tuesday, Jan. 8, 2019, U.S Army troops training to serve as instructors participate in the new Army combat fitness test at the 108th Air Defense Artillery Brigade compound at Fort Bragg, N.C. The Army National Guard is looking for nearly 5,000 fitness instructors and buying roughly $40 million in workout equipment in the next seven months to help its soldiers meet new physical fitness standards being set by the military service. (AP Photo/Gerry Broome) WASHINGTON…

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